TECHHAMMER INC.

Back to Internet Marketing

Pay per Click (PPC) Advertising Services

PPC campaigns can greatly and swiftly improve you visitor to client ratio. Purchasing clicks from large providers can funnel people who "know what they are getting" to your site. However, executed improperly, PPC can get very expensive in a hurry. Techhammer can help you turn around underperforming pay per click advertising campaigns and making sure that once successful, they remain successful.

To explain: Pay Per Click (PPC) is a type of advertising that targets to fetch a handsome amount of traffic to a web site through clicking on an advertisement by the visitors. When visitors click the advertisement a charge is made to the advertiser. The advertiser tenders on specific keywords to bring applicable traffic to their web site. By doing this they regulate the aggregate level of their advertising budget.

There are many merits of PPC. In the cases where the web site does not require any alteration, the advertiser will be able to view results quickly just after activation of the campaign. The advertisers can pick up keywords to bid on and only pay when particular advert is clicked. You can continually make improvements by tracking results. In PPC specific counties and regions can be targeted. If you have got handsome amount of budget then you can rank highly for any keyword. Only demerit of this type of advertising is that once you stop payment, your advert will no longer be advertised. So do not expect benefits in long run.

Likewise PPC, various benefits of SEO are that you need not pay any money to the visitors. Even after the SEO job is accomplished, you will be able to reap profits. It will also give good ranking for a good span of time. So, SEO is more cost effective in long run. Because of the search engine rankings your goodwill and trust will be gained. A major limitation of the SEO marketing is that you need to wait till your website gets indexed.

PPC is an advertising model mostly used on search engines, advertising networks, and content websites or blogs. Advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. In the past it was common to bill advertisers on a Cost-Per-Thousand (CPM) Impressions basis. PPC advertisers only pay when their ad is clicked on, no matter how many impressions the PPC ad gets. PPC advertisements usually direct users to a specific landing page on the advertiser's website to improve user experience and product sales.

Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. The price for each click is influenced by competitor bids, competition for keywords and a search engines' proprietary quality measurement of the advertiser's ad and the quality of the landing page content. Google calls this measurement "Quality Score". The approximate prices and amount of competitors for one keyword can be seen in the Google Keyword Tool.

When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to, and sometimes, above the natural or organic results on search engine results pages, or anywhere a webmaster chooses on a content page. Pay per click ads may also appear on content network websites. In this case, ad networks such as Google AdSense, Microsoft AdCenter, Yahoo! Publisher Network and MIVA attempt to provide ads that are relevant to the content of the page where they appear, and no search function is involved.

There are hundreds of Pay Per Click Search Engines you can buy traffic from and the number increases dramatically. Depending on the search engine, minimum prices per click start at US$0.01 (up to US$0.50), these prices are often referred to as Costs Per Click (CPC). Very popular search terms can cost much more on popular engines. Arguably this advertising model may be open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against this and are constantly working on improving the quality of clicks in their PPC programs.